The intent of the project assigned was to develop a marketing and communications plan to help increase readership for SAIT’s student newspaper, the Weal.

My concept involved a relaunch of a new face for the paper, advertisements geared toward promoting awareness of the Weal, and a contest to entice new readers.

Click the link below to view the banner ad for the Weal:

Banner Ad

Click the link below to view the poster for the Weal contest:

Weal Poster

Click the link below for a copy of a media release regarding the relaunch of the Weal:

Media Release

Click the link below to view a mock advertorial for the Weal:

Advertorial